Dallas Cowboys Valued at $10.1 Billion, Leading Forbes' 2024 Sports Franchise Rankings

The Cowboys top the list for the ninth consecutive year, becoming the first sports franchise to surpass $10 billion in valuation.

The Dallas Cowboys have been named the world's most valuable sports franchise for the ninth year in a row, with a valuation of $10.1 billion.
This marks the first time any sports team has crossed the $10 billion valuation threshold, with the Golden State Warriors ranking second at $8.8 billion.
The NFL remains the dominant league on Forbes' list, with 29 of its 32 teams in the top 50, comprising 58% of the total rankings.
The NBA has seen significant growth, doubling its representation on the list to 12 teams, driven by a 596% average valuation increase over the past decade.
The combined value of the top 50 sports franchises reached $289 billion in 2024, with an average team valuation of $5.8 billion, up 13% from the previous year.