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Dallas Cowboys Cheerleaders Secure 400% Pay Rise as Veterans Retire

The squad’s hourly wage jumps to roughly $75 after Netflix’s docuseries revealed earnings under $20 an hour.

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Overview

  • Cheerleaders’ hourly pay has risen from roughly $15–$20 to about $75 after a 400% increase approved for the 2025–26 season.
  • Veterans Jada McLean and Armani Latimer led the push for fair pay and retired after five seasons, leaving a legacy of candid dialogue and authenticity.
  • Jerry Jones endorsed the raise, surprising fans by supporting a significant boost for the squad’s compensation.
  • Director Kelli Finglass described the increase as a game-changer that was long overdue after more than 60 years of static pay.
  • Season 2 of Netflix’s docuseries documented squad tensions as Chandi Dayle lost her first leader title for a contract violation and KayDianna quit shortly after replacing her.