Overview

• Before the push for higher wages, squad members earned about $15–$20 per hour, $500 per game and roughly $75,000 annually, leading many to juggle multiple jobs.
• Season 2 of America’s Sweethearts followed the cheerleaders through auditions, training camp and internal discussions as they organized their case for fair pay.
• Veterans consulted legal advisers and met with the Cowboys’ HR and legal teams, even weighing a potential walkout to strengthen their bargaining position.
• The Season 2 finale revealed the 400% raise will boost veteran pay to over $75 an hour and increase appearance fees but does not include health insurance.
• Team executives and coaches, including director Kelli Finglass, hailed the agreement as a positive change for current dancers and those who follow.