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Dallas Cowboys Cheerleaders Secure 400% Pay Raise Following Netflix Docuseries

Taking advantage of the series’ spotlight on their financial struggles, veteran cheerleaders won a life-changing contract boost that triples their hourly rate.

Season 2 of "America's Sweethearts: Dallas Cowboys Cheerleaders."
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Overview

  • A 400 percent raise announced in the season-two finale lifts veteran cheerleaders’ pay from roughly $15–$20 an hour to more than $75.
  • Cast members leveraged America’s Sweethearts viewership, consulting legal experts and meeting with the Cowboys’ HR and legal teams to press for higher wages.
  • Early talks included a potential walkout, but members chose to perform so as not to disappoint fans while maintaining pressure for change.
  • The new agreement expands beyond practice pay to boost game-day fees and appearance stipends, easing the need for squad members to juggle multiple jobs.
  • Team executives praised the dancers’ dedication and signaled openness to further compensation reviews, acknowledging their passion and organizational value.