Particle.news

Download on the App Store

Dallas Cowboys Cheerleaders Secure 400% Pay Raise After Netflix Spotlight

Squad veterans turned the series’ visibility into leverage for direct talks with team executives.

Season 2 of "America's Sweethearts: Dallas Cowboys Cheerleaders."
Image
Image

Overview

  • The squad earned a 400% compensation boost for the 2025–26 season, as revealed in the Season 2 finale of America’s Sweethearts: Dallas Cowboys Cheerleaders.
  • Veterans Jada McLean and Armani Latimer led negotiations, consulting legal experts and meeting with Cowboys human resources and legal teams.
  • Previous wages of $15–$20 per hour and $500 per game now translate into potential rates exceeding $75 an hour for long-serving members.
  • Under the updated agreement, the organization also continues to cover uniform expenses, meals, gym memberships and salon services.
  • Cheerleaders considered staging a walkout but opted for negotiation to preserve fan support and avoid on-field protest.