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Dallas Cowboys Cheerleaders Secure 400% Pay Raise After Docuseries Spotlight

Negotiations prompted by Netflix’s America’s Sweethearts have lifted their hourly rate to about $75 for the coming NFL season.

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Overview

  • The squad’s 400% raise takes veteran cheerleaders from roughly $15 an hour to about $75 per hour for 2025-26.
  • Before the increase, many members earned $15 an hour for practice and $500 per game, requiring them to juggle multiple jobs.
  • Leaders such as Jada McLean, Megan McElaney and Armani Latimer drove the contract talks that led to the boost.
  • Netflix’s America’s Sweethearts docuseries shone a spotlight on the cheerleaders’ financial struggles and helped galvanize support.
  • Despite the substantial wage increase, the new agreement still does not include health insurance benefits.