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Dallas Cowboys Cheerleaders Secure 400% Pay Increase

Announced on Netflix’s America’s Sweethearts, the raise lifts veteran cheerleaders’ hourly wages to roughly $75 despite their continued part-time status.

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Overview

  • The squad revealed the 400% boost in June 2025, raising hourly pay from about $15 to $75 for veteran members.
  • The increase follows years of advocacy and a 2018 lawsuit by former cheerleader Erica Wilkins over minimum-wage violations.
  • Cheerleaders remain classified as part-time employees and do not receive health insurance or long-term benefits.
  • The $10 billion valuation of the Dallas Cowboys highlights the gap between franchise wealth and previous cheerleader compensation.
  • Veteran members estimate game-day earnings could now reach around $1,600, up from $500 before the raise.