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Dallas Cowboys Cheerleaders Secure 400% Pay Hike After Netflix Series

Despite the pay increase boosting hourly rates to $75 with game-day fees at $2,000, cheerleaders remain part-time employees without health insurance.

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America's Sweethearts: Dallas Cowboys Cheerleaders, Season 2. (R) Anna Kate in America's Sweethearts: Dallas Cowboys Cheerleaders, Season 2
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Overview

  • Season 2 of Netflix’s America’s Sweethearts documented months of negotiations that led to a 400% wage increase announced in mid-June 2025.
  • Rehearsal and appearance pay now starts at $75 an hour, while game-day compensation has risen from $500 to up to $2,000.
  • A 2019 lawsuit had revealed former squad members earning as little as $7 per hour and $200 per game before incremental raises.
  • Squad members continue to be classified as part-time staff and do not receive long-term benefits or employer-provided health coverage.
  • Analysts say the raise at a franchise valued above $10 billion could trigger similar compensation reviews for NFL cheerleading squads across the league.