Dallas Cowboys Become First $10 Billion Sports Franchise
Despite a nearly three-decade Super Bowl drought, the Cowboys lead NFL valuations with a record $10.32 billion.
- The Cowboys' valuation increased by over $1 billion from last year, reaching $10.32 billion.
- Owner Jerry Jones purchased the team in 1989 for $140 million, transforming it into a financial powerhouse.
- The Miami Dolphins saw the biggest percentage increase in value among NFL teams, up 29% to $6.76 billion.
- NFL franchises collectively worth $190 billion, with an average team value of $5.93 billion.
- The Cowboys generated $1.2 billion in revenue last year, 50% higher than the second-ranked Los Angeles Rams.