Dale Earnhardt Jr. Modifies No. 8 Design to Resolve Trademark Dispute with Lamar Jackson
The NASCAR legend's decision to abandon the contested JRM No. 8 font addresses Jackson's legal opposition while broader trademark proceedings continue.
- Dale Earnhardt Jr. announced he will abandon the JRM No. 8 font contested by NFL quarterback Lamar Jackson to avoid a prolonged legal battle.
- Jackson's opposition argued that Earnhardt Jr.'s stylized No. 8 could create confusion with his 'ERA 8' brand, which is trademarked for apparel and merchandise.
- Earnhardt Jr. retains the rights to the slanted No. 8 design used during his earlier NASCAR career, which was not challenged by Jackson.
- The U.S. Patent and Trademark Office's Trademark Trial and Appeal Board will continue overseeing the broader trademark dispute, which could take years to resolve.
- Fans have expressed mixed reactions, with some viewing Earnhardt Jr.'s decision as a concession, while others appreciate the return to his iconic slanted No. 8 design.