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Dakota Johnson Named Global Brand Ambassador of Roberto Coin

Revealed at a Venice-inspired gala in New York, the partnership charts a June campaign launch fusing Italian craftsmanship with modern Hollywood allure.

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Overview

  • Roberto Coin hosted a Venice-themed unveiling at Cipriani Wall Street on May 29, complete with gold leaf masks and 18th-century violinists flown in from Italy.
  • Johnson wore a one-of-a-kind white gold diamond and blue sapphire necklace from Roberto Coin’s high jewelry collection during the gala reveal.
  • Photographed by Craig McDean, the multi-year campaign launches in June 2025 and runs through May 2027, spotlighting key collections such as Love in Verona and Venetian Princess.
  • The actress will make global appearances and take part in creative initiatives designed to amplify the brand’s storytelling.
  • Roberto Coin describes the collaboration as a strategic shift to align with Johnson’s authenticity and contemporary appeal for today’s luxury consumer.