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Dakota Johnson Debuts Custom Demna Gucci at Zurich Film Festival, Receives Golden Eye

A sheer cobalt gown paired with Roberto Coin jewels reinforced her calibrated image strategy through longstanding brand partnerships.

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Dakota Johnson wears a bright blue gown on the red carpet in Zurich, featuring a drop waist silhouette and a sheer lace bodice
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Overview

  • Johnson wore a long-sleeved, drop-waist cobalt blue Gucci gown featuring a semi-sheer bodice at the festival’s opening.
  • The appearance was among the first custom celebrity looks from Demna’s Gucci, arriving days after his spring 2026 “The Tiger” presentation in Milan.
  • She accepted the Zurich Film Festival’s Golden Eye career honor ahead of the premiere of her film “Splitsville.”
  • A Gucci ambassador since 2017, she worked with stylist Kate Young and completed the look with Roberto Coin rings and earrings, reflecting her May 2025 ambassadorship.
  • The transparent silhouette continued her signature embrace of naked dressing, which has remained prominent on red carpets even as runways skewed more covered this year.