Particle.news
Download on the App Store

Dakota Johnson Debuts as Valentino’s Global Ambassador in Cruise 2026 ‘Nocturne’ Campaign

The first release centers on a $9,900 red chiffon mini dress in a quiet, cinematic tableau conceived by Alessandro Michele.

Overview

  • Valentino’s campaign post identifies Johnson as a Brand Ambassador and presents her as the face of the Cruise 2026 ‘Nocturne’ campaign under creative director Alessandro Michele.
  • The lead image shows her reclining in a crimson chiffon mini dress with an off-shoulder neckline, side cutouts, and knotted detailing, reported at $9,900 (nearly ₹8 lakh).
  • Styling details include softly tousled hair, barely-there makeup, sheer patterned white tights, nearby cerulean heels, and a black Panthea bag.
  • The campaign was conceptualized and shot by Alessandro Michele, directed by Renell Medrano, and photographed by Marili Andre, and it carries the caption “Intimacy in frame.”
  • Set inside an eclectic hotel, the ‘Nocturne’ concept explores the blur between wakefulness and dream, drawing immediate positive reactions from fans online.