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Dakota Johnson Blames Creative Committee for Madame Web’s Box Office Failure

Saying that committee-driven decisions favored metrics over vision, Johnson is now championing smaller passion projects.

Dakota Johnson as Cassandra Webb in “Madame Web” (2024).
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Overview

  • Madame Web, released February 2024 by Sony Pictures, cost $100 million to produce and earned $26.2 million over its six-day opening, marking the weakest debut in the Spider-Man Universe.
  • The film holds an 11% critic rating and a 53% audience score on Rotten Tomatoes after drawing overwhelmingly negative reviews.
  • In a Los Angeles Times interview, Johnson said “it wasn’t my fault,” blaming committee-driven creative decisions and executives prioritizing data over vision.
  • Johnson said she feels no lingering regret over the film’s failure and plans to pursue projects she can shape creatively rather than large studio spectacles.
  • She co-stars with Chris Evans and Pedro Pascal in Materialists, directed by Celine Song, which opens June 13.