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Dakota Johnson Accepts Zurich’s Golden Eye in Custom Sheer Gucci Under Demna

The look doubled as an early red-carpet showcase for Demna’s Gucci, signaling a fall refresh of her signature sheer style.

Overview

  • On Sept. 25 in Zurich, Johnson wore a cobalt-blue, long-sleeve, high-neck custom Gucci gown with a semi-sheer lace bodice and drop-waist tulle skirt, going braless and pairing it with Roberto Coin jewelry.
  • The appearance made her one of the first celebrities to wear Gucci in Demna’s era, arriving just after the house’s Milan presentation.
  • Styled by Kate Young, the look extended Johnson’s ongoing embrace of the naked-dress trend with a color-forward, fall-appropriate silhouette.
  • Johnson received the Zurich Film Festival’s Golden Eye award and promoted her new film Splitsville during the festival events.
  • Photos and coverage spread quickly across media and social platforms, reinforcing her current influence on red-carpet trends.