Overview

• Dallas Cowboys Quarterback Dak Prescott has partnered with the Colorectal Cancer Alliance's 'Lead From Behind' campaign to raise awareness about the importance of colon cancer screenings.
• Prescott's involvement in the campaign is personal, as his mother, Peggy, died from colorectal cancer in 2013.
• In a viral video, Prescott humorously encourages people to get screened for colon cancer, using stickers of rival NFL teams as part of the demonstration.
• The video, which has already garnered millions of views, is part of a larger effort to destigmatize colon cancer screening and emphasize its potential to save lives.
• Prescott's efforts are also aimed at reaching new audiences, particularly within the sports community, to spread the message about colon cancer prevention.