Overview
- Daiso confirmed on Thursday that it will open two inaugural stores in the State of México in September, with simultaneous locations at Mundo E in Tlalnepantla and Multiplaza Izcalli in Cuautitlán Izcalli.
- Each initial store will carry about 17,000 SKUs and occupy compact mall footprints of roughly 191 m2 and 227 m2, matching the chain’s discovery‑focused, high‑assortment format.
- The company said it aims to have five stores in Mexico by the end of 2026 and will expand faster through an alliance with an unnamed local operator that will help tailor assortments and operations.
- The move intensifies competition in Mexico’s growing discount and variety segment, which has seen large increases in hard‑discount outlets and is already populated by brands such as Miniso and Prichos.
- Daiso began in Japan in the 1970s, develops most of its private‑label products in house, operates thousands of stores worldwide, and is using international expansion to seek new growth markets.