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Dairy Queen Launches First-Ever Halloween Spellbound Series

The limited-run collection aims to drive fall visits by pairing novelty flavors and interactive items with collectible plush and a sweepstakes

Overview

  • Dairy Queen, which announced the Spellbound Series on Tuesday, said the collection will be available at participating U.S. locations from Sept. 28 through Nov. 1.
  • The centerpiece is the Enchanted Oreo Blizzard, an Oreo‑branded treat blended with a sweet ube base and an 'enchanted purple shimmer' mixed into DQ soft serve.
  • The Bubble Brew DQ Sparkler is a blood orange and lemonade sparkling drink topped with cold foam that Dairy Queen says will bubble and foam more the longer it is stirred.
  • A new Ghost Pepper Sauce described as having fiery, bold, smoky heat is being promoted as a dip for the four-piece Chicken Strip Basket.
  • Customers can buy Mystery Blizzard Buddy plush keychains for $4 with any purchase while supplies last, and anyone who unwraps the rare Goldie will win Blizzard treats for a year in a sweepstakes open to DQ Rewards members ages 18 and older.