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2mo ago

Daily Mail LaunchesU.S. Paywall to Expand Revenue Streams

The limited paywall aims to attract subscriptions while maintaining ad-driven revenue, debuting with exclusive content at an introductory price.

Taylor Swift in concert in Buenos Aires, 2023.
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DailyMail.com

Overview

  • The Daily Mail has introduced its first U.S. paywall, DailyMail+, offering exclusive content for $1.99 per month for the first year, rising to $9.99 per month thereafter.
  • Only 5% of Daily Mail content will be gated behind the paywall, with articles hand-selected by editorial staff to appeal to loyal readers.
  • The subscription includes reduced ads, exclusive newsletters, and access to a variety of content, such as showbiz scoops, royal coverage, and expert advice.
  • The move is part of the publisher's strategy to diversify revenue streams beyond advertising and attract 1 million paying subscribers globally by 2029.
  • The Daily Mail's U.S. edition is one of the most popular news sites in the country, with 110 million monthly visits, and aims to leverage its large audience for subscriptions.