Overview
- Cholapink will open Wednesday, October 28, 2026, at 32 Spring Street in Nolita/SoHo and the space is planned to seat about 60 diners.
- The project is a partnership between Daddy Yankee and Peruvian chef Jaime Pesaque that grew out of a research trip to Peru and a decision to pivot the concept from Mexican to Peruvian at Daddy Yankee’s request.
- Published menus reported by local outlets say the fast-casual offering will spotlight anticuchos and include ceviche, arroz chaufa, pisco sours and fusion items such as miso-glazed chicken and yuzu alioli, plus a vegan mushroom option.
- Daddy Yankee hosted a pre-opening preview that included friends and collaborators such as J Balvin, Myke Towers and producer Jeremy Ayala, and the restaurant’s design draws on traditional pollera motifs with a pink-toned palette.
- The launch follows a wave of celebrity-branded eateries and comes as Peruvian cuisine gains broader international attention, which could broaden New Yorkers’ everyday access to street-style Peruvian flavors.