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Dacia Unveils Hipster Concept, a Three-Metre EV Aimed at a Sub-€15,000 ‘People’s Car’

The minimalist four-seat city car signals a production intent contingent on a new EU small‑car category and a viable European manufacturing plan.

Overview

  • The ultra-compact concept measures about 3.0 metres, weighs under 800 kg, seats four adults, and offers a boot that expands from roughly 70 to 500 litres, targeting 20% less weight than the Spring.
  • Cost- and weight-saving choices include sliding windows, textile pull-straps for doors, a smartphone dock in place of an infotainment unit, and recycled Starkle body cladding, with an ambition to halve lifecycle CO2 versus current EVs.
  • Dacia has not released full battery or drivetrain specs; reporting cites indicative targets of around 150 km of range and a top speed near 90 km/h geared to twice‑weekly charging for daily use.
  • Executives tout a price ambition below €15,000 (around £13,000) to challenge low-cost Chinese city EVs, framing the Hipster as a modern ‘people’s car’ if market and policy conditions align.
  • The brand says any series model depends on EU approval of a Kei-like E-car class and an appropriate European industrial setup; alongside the reveal, Dacia detailed Spring chassis and motor upgrades and a Hybrid 155 powertrain for the Jogger.