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Dacia Unveils Hipster Concept, a 3-Metre Minimalist EV Aimed at Mass Affordability

The brand says production would hinge on a proposed EU small‑car category that could permit lighter, simpler models.

Overview

  • Dacia presented the Hipster Concept in France as an ultra-compact four-seater city EV measuring about 3 metres long and weighing under 800 kg.
  • The prototype targets roughly 150 km of range and a top speed near 90 km/h, reflecting a use case built around short daily trips.
  • Design choices prioritize low cost and weight with canvas seats, manual windows, strap door pulls, minimal electronics, a single colour, and a smartphone-as-screen approach.
  • Dacia positions the car as a potential sub-€15,000 option if produced, a figure reported by outlets as the company and allies push for an EU small-car category; executives say they are ready to build if rules allow and note production may need to be in Europe.
  • Alongside the concept, Dacia confirmed near-term updates: the Spring gets a renewed chassis and new 70 hp and 100 hp motors, and hybrid powertrains are planned for the Jogger and Stepway.