Overview

• Retail sales among small and medium businesses fell 0.3% year-on-year in constant prices while real average household spending plunged 21.1% on Día del Niño
• Toy sales declined 5.2% despite a 30% surge in online purchases, which still account for just 24% of total toy transactions
• Domestic toy makers report operating at roughly 50% capacity with a 30% market share and warn that a flood of low-cost imports is squeezing local producers
• Toy imports soared 84% in value and 114% in volume from January to July 2025, and the number of importers rose from 314 to 565
• More than 87% of retailers offered discounts and interest-free plans, yet bank-backed payments fell from 90% to 70% of transactions, limiting the impact of financing offers