Cyndi Lauper Partners with Pophouse for New Immersive Music Experiences

The iconic singer sells majority of her music rights to the Swedish company, planning to create innovative fan experiences.

Cyndi Lauper has sold the majority of her music rights to Pophouse Entertainment Group, aiming to develop new ways to engage with fans.
The deal includes Lauper's publishing rights and royalties from her recorded music, excluding her Broadway works.
Pophouse, co-founded by ABBA's Björn Ulvaeus, is known for its creative productions such as the ABBA Voyage show.
Lauper is excited about the partnership, emphasizing Pophouse's commitment to preserving and enhancing her musical legacy.
Potential projects include immersive theater shows and virtual concerts, with plans to expand Lauper's influence to new generations.