Overview

• Tesla delivered just 4,306 Cybertrucks in Q2 2025, a 50.8% drop from 8,755 units in the same period last year.
• Ford’s F-150 Lightning led the segment with 5,842 sales while GMC’s combined Hummer EV models moved 4,508 units, pushing Cybertruck to third place.
• Elon Musk’s goal of producing 250,000 Cybertrucks this year is now unattainable as factory capacity remains largely idle.
• Base pricing rose from an initially promised $39,900 to more than $60,000 at launch and multiple recalls for fit-and-finish issues have dampened demand.
• The $7,500 federal EV tax credit expires in September, offering only a brief sales boost unlikely to reverse the broader downtrend.