Overview
- CACE will introduce a personalized “Al toque” section and a “Cybot” AI assistant to help users find brands, products and deals on the official site.
- The three‑day event typically compresses the equivalent of 9–15 days of usual sales and lifts volumes by three to five times, according to CACE.
- Small and medium‑sized businesses account for 46% of participants, using the showcase to win first‑time buyers and visibility alongside larger retailers.
- In H1 2025, Argentine e‑commerce generated ARS 15.3 trillion in revenue (+79%) from 149.5 million orders (+46%), with online sales share rising to 25% from 18% in 2024.
- Financing remains a swing factor as installment costs have increased, even though about 80% of card purchases use installments and roughly 41% of deliveries in AMBA arrive in under 24 hours.