Overview
- CACE’s 72‑hour campaign runs November 3–5 with roughly 900 participating brands across electronics, apparel, travel, home and more.
- Discounts average 31% according to CACE and the University of Buenos Aires, with standout cuts in categories such as health and beauty, home and décor, and supermarket goods, while air conditioners show flash markdowns reaching 30–50%+.
- The official site logged more than two million users in the first hours, with traffic led by Buenos Aires Province, CABA, Córdoba, Santa Fe and Mendoza, and searches concentrated in electro/tech, apparel and travel.
- Early tracker data reported 62% growth in billing, an average ticket near ARS 120,000 and 76% of operations from mobile devices, with six‑installment plans driving many purchases.
- The event platform features the AI shopping assistant ‘Cybot’ and curated deal sections, while retailers and banks layer installment offers and reintegrations, and airlines including Aerolíneas Argentinas and JetSMART promote discounted fares with interest‑free plans.