Overview
- The 72‑hour event runs November 3–5 under CACE, with a CACE/UBA‑audited average discount near 31%, the highest since 2021.
- The official site drew more than two million users in the first hours, led by traffic from Buenos Aires province, CABA and Córdoba.
- Interest‑free installment plans and bank promotions anchor purchasing, with some benefits extending past the window, such as Supervielle offers through November 9.
- The site’s AI assistant, Cybot, helps match deals to shopper preferences and payment methods, reflecting broader retail AI adoption reported at 72% in industry studies.
- Early trading indicators show revenue up 62% in the morning, an average ticket around ARS 120,000, and 76% of transactions on mobile, with strongest activity in electronics, apparel, home and travel.