Overview

• Production is suspended at most of Asahi’s roughly 30 Japanese breweries after the attack disabled ordering, delivery and customer-service systems.
• The company has no timetable for resumption, is trialing manual order processing, expects a partial call-center restart the week of Oct. 6, and says it cannot receive external emails.
• Retailers report empty shelves, with Asahi Super Dry at risk of running out in supermarkets and izakaya within days.
• Asahi has paused new product launches, with one report citing 12 items delayed, and the disruption is limited to operations in Japan.
• European businesses, including Peroni, are unaffected; investigators are examining possible data exfiltration as one outlet reports a ransomware demand that the company has not confirmed.