Overview
- U.S. online spending reached $44.2 billion from Thanksgiving through Cyber Monday, a 7.7% gain from last year, according to Adobe Analytics.
- Cyber Monday generated $14.25 billion after Black Friday’s $11.8 billion record, cementing the week as the year’s peak for online sales.
- Salesforce reports growth was led by higher prices, with Black Friday average selling prices up about 7% as order volume slipped ~1% and units per transaction fell ~2%.
- Buy-now-pay-later usage set a Cyber Monday high at roughly $1.03 billion, while AI-driven retail traffic jumped 805% on Black Friday and 670% on Cyber Monday, Adobe says.
- A record 202.9 million people shopped over the period, NRF reports, as Mastercard shows Black Friday sales up 4.1% and analysts cite tariff pressures, K-shaped spending, and possible post-season pullbacks.