Overview

• The CW network has unveiled a new logo, dropping 'The' from its name in marketing materials and adopting a new 'hot sauce' color palette.
• The change is part of a broader rebranding effort following the network's acquisition by Nexstar.
• The network's chief marketing officer, Chris Spadaccini, stated that the previous logo was 'slightly dated' and lacked consistency in its presentation.
• Despite the logo change, the network will still be referred to as 'The CW' in conversation and by the press.
• The rebranding also includes a new network symbol, 'the stage', and a sonic branding system based on the sound of a match strike.