CW Network Unveils New Logo and 'Hot Sauce' Color Palette in Rebranding Effort

Despite the change in logo, the network will continue to be referred to as 'The CW', with the rebranding also introducing a new network symbol and sonic branding system.

• The CW network has unveiled a new logo, dropping 'The' from its name in marketing materials and adopting a new 'hot sauce' color palette.
• The change is part of a broader rebranding effort following the network's acquisition by Nexstar.
• The network's chief marketing officer, Chris Spadaccini, stated that the previous logo was 'slightly dated' and lacked consistency in its presentation.
• Despite the logo change, the network will still be referred to as 'The CW' in conversation and by the press.
• The rebranding also includes a new network symbol, 'the stage', and a sonic branding system based on the sound of a match strike.

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