CVS Tests App Feature to Unlock Secured Shelves
The new functionality aims to address customer frustration with locked cabinets while deterring theft, starting with a pilot program in select stores.
- CVS is piloting an app feature that allows customers to unlock locked product cabinets using their smartphones, currently available in three New York City stores.
- The unlocking feature requires users to be signed into the CVS Health app, connected to in-store Wi-Fi, and have Bluetooth enabled, while also being part of the CVS loyalty program.
- Plans are underway to expand the pilot to 10-15 additional stores, primarily on the West Coast, with potential for nationwide rollout if successful.
- The app update is part of a broader effort to enhance customer experience, including features like prescription management, AI-powered search, and faster checkout options.
- Retailers like CVS have increasingly locked products to combat theft, but this practice has been criticized for inconveniencing customers and potentially reducing sales.