Overview
- Stephen Curry holds the No. 1 jersey through the first half of 2025-26, followed by Luka Dončić, Jalen Brunson, Victor Wembanyama and LeBron James.
- The Los Angeles Lakers lead team merchandise sales, with the Knicks, Warriors, Spurs and 76ers rounding out the top five.
- Nine players on the jersey list are 2026 All-Star starters, with the game set for Feb. 15 at Intuit Dome under a U.S. vs. World format.
- New entrants include Mavericks rookie Cooper Flagg at No. 11 and Pistons guard Cade Cunningham at No. 14, while 76ers guard Tyrese Maxey climbed to No. 10.
- International stars feature prominently among top sellers, including Dončić (Slovenia), Wembanyama (France), Gilgeous-Alexander (Canada), Jokić (Serbia) and Antetokounmpo (Greece).