Overview

• Cupra has jettisoned its 7,000-unit 2025 sales target in favor of pursuing measured, customer-led growth in Australia.
• By mid-2025, Cupra had delivered 1,614 vehicles in Australia, up 40% year-to-date led by the Formentor SUV and with electric and hybrid models making up about 45% of sales.
• Leadership forecasts reaching 10,000 local sales by December and one million worldwide deliveries by the close of the third quarter.
• The dealer network will expand from 15 to 19 showrooms in the coming months to broaden market coverage.
• A rolling product refresh running from late 2025 into early 2026 will deliver new batteries, motors and facelifts across most models, with the Born EV slated to return in early 2026.