Overview

• Cupra has abandoned its 7,000-unit annual target and is prioritizing sustainable, double-digit growth after posting a 40.3% year-on-year sales increase in the first half of 2025.
• The brand sold 1,614 vehicles by June, led by the Formentor midsize SUV, marking a rebound from 2,339 sales in 2024 and building on 3,765 units in 2023.
• Electric and hybrid vehicles account for roughly 45% of Cupra’s Australian sales, more than quadruple the national average of 10%.
• Cupra will expand its showroom network from 15 to 19 locations this year; run-out deals on 2024 Leon and Formentor models run through September 30.
• A rolling update to its lineup—from late 2025 to early 2026—will introduce new facelifts, batteries, motors and powertrains; the Born EV is set to return in early 2026.