Overview

• Cupra has officially postponed its U.S. debut beyond 2030, citing current sector challenges and evolving market dynamics.
• Seat-Cupra’s profit for the first half of 2025 fell 91% to €38 million after EU tariffs, higher material costs and intensified competition squeezed margins, although second-quarter margins improved to 0.9%.
• Deliveries of 100% electric vehicles more than doubled in the first half of 2025 with a 105% increase, underscoring the brands’ shift toward electrification.
• The Martorell factory has begun a planned production reduction to prepare for Volkswagen’s new electric urban car family set to launch in 2026.
• Volkswagen Group’s long-term strategy prioritizes high-value EVs and phased market expansions, with Cupra focusing on core and high-potential regions before reentering the U.S. market.