Overview
- On Wednesday, ZDF’s DFB-Pokal match Bayern vs. Union led primetime with 5.22 million viewers and a 23.3% share, narrowly ahead of ARD’s crime film “Schattenmord” with 5.20 million and 21.8%.
- The Cup broadcast dominated younger viewers with a 28.6% share and 1.34 million in the 14–49 cohort, securing ZDF the day’s lead in the advertising demo.
- Private entertainment sagged against football: ProSieben’s “Joko & Klaas gegen ProSieben” fell to 610,000 viewers and a record-low 9.0% in 14–49, Sat.1’s “The Taste” hit a season low 5.2% in 14–49, and RTL’s “Stefan Raab Show” managed only 6.7% in the demo.
- The pattern was set Tuesday when ARD’s DFB-Pokal Dortmund vs. Leverkusen drew 5.12 million viewers for 23.6% overall and 30.6% in 14–49, helping Das Erste finish first on the day (15.7% vs. ZDF’s 14.2%).
- Private fallout included Sat.1’s “Hochzeit auf den ersten Blick” at a series low 660,000 viewers and 4.2% in 14–49, while smaller channels gained share and RTL’s “Bauer sucht Frau” still posted a solid 10.4% in 14–49.