Overview
- Bruce Levine accidentally published a message on X that praised the coaching staff and criticized the front office, then deleted the post after it briefly went live on Monday night.
- The post included the phrase “twinkle dee and twinkle dum,” which was widely read as a jab at president Jed Hoyer and GM Carter Hawkins and referenced fan anger over the 2025 trade deadline.
- A Cubs spokesperson said Levine apologized to Hoyer and Hawkins and that both executives accepted the apology, a development the team described as closed on Tuesday.
- Screenshots of the deleted message spread quickly on social media and drew public mockery, raising questions about a beat reporter’s professional judgment given Levine’s regular on-air role with Marquee Sports Network and 670 The Score and his proximity to team executives at Wrigley Field.
- The episode creates a reputational risk and short-term distraction for the club as it prepares for the Aug. 3 trade deadline and places extra public scrutiny on Hoyer and Hawkins’s roster decisions.