Overview
- BGF Retail signed a master franchise agreement with CU Hawaii LLC, set up by WKF Inc., to launch its first U.S. store in October 2025.
- The Hawaii debut makes CU the first South Korean convenience chain to enter the U.S. market, targeting over 10 million annual visitors and a diverse local population.
- The chain will introduce Korean staples such as gimbap and instant ramyeon cooking stations alongside fusion items like poke and loco moco to suit regional tastes.
- Stores will deploy retail technologies including self-checkout zones and optimized layouts under a hybrid model combining ready-to-eat meals and grocery selections.
- BGF Retail currently operates 680 CU outlets across Mongolia, Malaysia and Kazakhstan and plans to add 500 more stores in Mongolia by year-end plus 500 each in Malaysia and Kazakhstan by 2028 and 2029.