Overview

• Germany’s patent office confirms the word-and-image mark, with the logo officially published on February 28 after the opposition period.
• The trademark is owned by the CSU rather than Markus Söder, with a usage license reportedly issued in April to the party subsidiary BAVARIA Werbe- und Wirtschaftsdienste GmbH.
• The registration covers classes 29 and 30 for meat, dairy and bread, enabling possible food products, though the party has not disclosed any such plans.
• The CSU fan shop is selling apparel featuring the logo, including T‑shirts for €19.99 and hoodies for €35.99.
• Renewed attention followed Söder’s Berlin döner video, building on earlier promotional uses such as a Parteitag stand and a follower meetup.