Crystal Dynamics Launches Tomb Raider 30th-Anniversary Campaign With Key Art and Wide Licensing Slate
The campaign signals a year of reveals under Amazon’s publishing push.
Overview
- Crystal Dynamics unveiled official anniversary key art and a 2026 roster of licensed collaborations spanning peripherals, collectibles, apparel and comics.
- Confirmed partners include 8BitDo, GUNNAR Optiks, Loungefly, Tubbz, Funko and Dark Horse, with additional product drops planned throughout the year.
- Aspyr appears on the official partner list, prompting industry speculation about further remasters, though no new game projects beyond two dated titles have been announced.
- Tomb Raider: Legacy of Atlantis, a reimagining of the 1996 original, is slated for 2026, followed by Tomb Raider: Catalyst in 2027, reportedly set in Northern India.
- Amazon Game Studios serves as publisher while Crystal Dynamics retains the IP, and a Prime Video adaptation led by Sophie Turner is expected to begin filming this year.