Overview
- Aggregated 30-day average views across major crypto YouTube channels have slumped for three months to early 2021 levels, according to data shared Jan. 11 by Benjamin Cowen.
- Creators report parallel engagement drops across X and TikTok, with some alleging recent X filtering has sharply reduced reach for crypto posts.
- Scam fatigue linked to widespread pump-and-dump memecoins and launchpad failures is blamed for the pullback, with Pump.fun-related losses reported in the multibillion-dollar range.
- Bitcoin delivered roughly a 7% loss in 2025 as several precious metals outperformed, reinforcing a rotation away from crypto content, according to industry creators and social leads.
- Commentators say institutions appear to be driving recent price action as retail participation wanes, even as Santiment flags tentative improvement in Bitcoin sentiment around the $90,000 level.