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Crunchyroll Storyworks Launched to Develop Anime and Live-Action Adaptations

The new unit will develop cross-format adaptations centered on Japanese creators to supply greenlight-ready projects to HAYATE.

Overview

  • Sony Pictures Entertainment unveiled Crunchyroll Storyworks on Wednesday, October 7, 2026, at the Crunchyroll Anime Future Forum in New York to expand its production capabilities.
  • Tohru Iokibe, a 25-year Sony veteran, was named head of Storyworks and will report to Crunchyroll chief content officer Asa Suehira.
  • Storyworks is tasked with adapting global stories into anime and converting Japanese anime into live-action while explicitly committing to preserve creators’ original visions.
  • The division will sit inside Crunchyroll’s content group and aim to deliver finished, greenlight-ready projects to HAYATE, the Crunchyroll–Aniplex joint venture that moves projects into production.
  • The move builds on Sony’s 2021 acquisition of Crunchyroll and the service’s growth to more than 21 million subscribers this year, signaling a push to scale anime production, global reach, and commercial opportunities while stressing cultural stewardship for Japanese creators.