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Crunchyroll Overhauls Operations With Undisclosed Layoffs and New Engineering Hubs

Reallocating resources to faster-growing markets, Crunchyroll establishes engineering hubs in the U.S., Mexico and India, diversifying into collectibles and digital manga.

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Overview

  • President Rahul Purini announced undisclosed layoffs across Crunchyroll’s 13 offices in nine countries, with the full scope of cuts not yet confirmed.
  • The company insists the job reductions are not driven by cost-cutting or weak financial performance and reports more than 100 new open positions worldwide.
  • Crunchyroll will create engineering centers of excellence in the U.S., Mexico and India to bolster regional teams and accelerate product development.
  • The streamer plans to expand beyond anime distribution by investing in fan merchandise, collectibles and a digital manga service set to launch later this year.
  • Since Sony’s acquisition in 2021, Crunchyroll has grown to over 17 million paid subscribers and employs more than 1,000 people globally as it shifts focus to international markets.