Overview
- Crumbl handed out free Chocolate Chip Cookie Thins on Nov. 6 as a one‑day gesture the CEO called a small act of kindness, with a per‑guest limit.
- Martha Stewart co‑developed seven desserts for the takeover, drawing on recipes from her 1982 cookbook Entertaining, which was rereleased on Nov. 4.
- The limited menu runs Nov. 3–8 and features items such as New York Cheesecake, Mile‑High Lemon Pie and Classic Fudge Brownie alongside the Cookie Thins.
- Crumbl is offering limited‑edition Martha Stewart six‑pack boxes, and the collaboration items are available in stores and online across the chain’s full footprint.
- CEO Jason McGowan announced a new foundation to eliminate school lunch debt, seeded with a $1 million donation from him and his wife.