Crumbl Cookies to Officially Enter Australian Market After Pop-Up Controversy

Following a viral pop-up selling stale cookies at Bondi Beach, Crumbl plans to open official locations in Australia.

Crumbl Cookies, a popular US-based dessert chain, announced plans to open stores in Australia after an unofficial pop-up in Bondi Beach sparked interest.
The pop-up, which charged $17.50 per cookie, sold imported, week-old cookies, leading to customer dissatisfaction and social media backlash.
Despite the negative response, Crumbl's CEO Jason McGowan expressed excitement about the brand's popularity in Australia and is scouting potential locations.
Crumbl has confirmed it will not pursue legal action against the pop-up organizers, who claimed they never misrepresented themselves as an official store.
The company has launched a new Australian Instagram account to share updates on the opening of official stores, promising freshly baked cookies and a true Crumbl experience.