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Crumbl Co-Founder Sawyer Hemsley Comes Out as Gay After Viral Speculation

The disclosure answers days of viral speculation, renewing scrutiny of influencer outing culture.

Overview

  • In an Aug. 25 Instagram post, Hemsley said he has come to understand and accept that he is gay and emphasized wanting to share his story in his own words, noting his Mormon upbringing made the process more complicated.
  • The announcement followed widely viewed TikToks speculating about his sexuality, including posts by Grant Gibbs, who later issued an apology.
  • Hours before Hemsley’s post, Robert Sepúlveda Jr. shared a TikTok with alleged private messages; those claims have not been verified and remain developing.
  • A Crumbl spokesperson said Hemsley declined further comment, while his Instagram statement drew largely supportive reactions.
  • Hemsley is the company’s co-founder and chief branding officer, and Crumbl has expanded to more than 1,000 locations through its social media-driven growth.