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Crumbl CEO Says He Paid Expected Big 12 Fine After BYU Field Storm

The Big 12 has not disclosed any penalty amount, leaving the final outcome uncertain.

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PROVO, UT - OCTOBER 18: Parker Kingston #11 of the Brigham Young Cougars scores the game winning touchdown against Levani Damuni #3 of the Utah Utes during the second half of their game at LaVell Edwards Stadium on October 18, 2025 in Provo, Utah. (Photo by Chris Gardner/Getty Images)
The highly anticipated “Holy War” rivalry game kicked off at LaVell Edwards Stadium in Provo. (Photo: Jared Turner){p}{/p}
BYU quarterback Bear Bachmeier, left, is hit by Utah safety Tao Johnson (5) during the first half of an NCAA college football game Saturday, Oct. 18, 2025, in Provo, Utah. (AP Photo/George Frey)

Overview

  • After BYU beat Utah 24-21 in Provo, thousands of fans rushed the field at LaVell Edwards Stadium.
  • Jason McGowan posted a locker-room video in which coach Kalani Sitake told players McGowan would cover the penalty, drawing cheers.
  • Crumbl confirmed McGowan offered to personally pay so fans could celebrate together, citing his presence on the field during the game.
  • Conference officials have not made any fine amount public, and BYU Athletics said it is not planning to comment.
  • Recent Big 12 actions include a $25,000 fine for Arizona State and a $50,000 fine for Colorado that was later rescinded after the school showed it followed management procedures.