Cruise's New Leader Acknowledges Crisis, Promises Restoration of Trust

Following a damaging accident and regulatory scrutiny, the autonomous vehicle unit plans a strategic shift in its approach to regain public confidence.

Cruise, General Motors' autonomous vehicle unit, is facing a crisis after an October accident in which a woman was dragged by one of its robotaxis, leading to regulatory scrutiny and the stepping down of its CEO and chief product officer.
The new president of Cruise, Mo Elshenawy, has acknowledged the company's 'all-time low' and has promised to restore trust with regulators and the public.
Cruise has paused all driverless and supervised car trips in the United States and expanded a safety review of its robotaxis.
The company could face $1.5 million in fines and additional sanctions over its failure to disclose details surrounding the October accident.
Cruise is planning to re-launch its robotaxi service 'with communities, not at them', signaling a shift in approach.