Overview
- Productions must now earn at least 60% of awardable points tied to key creative roles filled by Canadians plus spending in Canada to qualify as Canadian content.
- The framework expands eligible roles to include showrunners, department heads for costume, makeup and hair, and visual and special effects directors, alongside directors and writers.
- Key creative positions used to qualify cannot be performed by artificial intelligence, with the CRTC specifying that roles such as director and screenwriter must be human-held.
- Foreign–Canadian collaborations must assign at least 20% ownership to a Canadian partner and increase Canadian representation in key creative roles.
- Large streaming platforms face new disclosure rules that will see the CRTC publish each service’s broadcasting revenues and Canadian‑content spending, as critics challenge a narrow bonus point awarded only when all settings and lead characters are Canadian or Indigenous.